Written Assignment - PowerPoint

Written Assignment - PowerPoint Marketing Plan Presentation: Final Project Objectives1. Understand impact ofmarketing environments on health services marketing strategy2. Develop marketing objectives3. Apply marketing concepts ofsegmenting, targeting and positioning a health services market4. Describe a health servicesorganization’s current marketing mix and suggest modifications based onmarketing objectives5. Identify measurements toaccess the marketing plan’s impact on the health services organization.6. Demonstrate college-levelresearch and writing skills commensurate with a 300-level courseSteps to completing aSuccessful Final ProjectChosen health services organization. Shady Grove Adventist Hospital (Rockville, MD) 3. Research yourhealth service organization.  Your research should take many forms,including academic research.  Your research should also include a visit tothe organization, interviews with key administrators or marketers (ifpossible), research on the category of health services in which theorganization belongs, e.g. hospitals, physician practice, etc., website review,review of similar services which would be considered direct competitors. You might want to refer to the Marketing Webliography. 4. Review thefinal project Power Point Template.  Be sure you understand all therelevant marketing concepts;  5. Use themarketing plan template to complete your Power Point Presentation. Feel free to change the design and slide layouts in whatever way you feel bestrepresents and communicates your best work.  Be sure to remove any ofthe generic text provided to you for guidance. Refer to the MarketingToolbox for Tips for Effective Power Point Presentations forsome ideas on how to present your ideas in a format that clearly demonstrates acorrelation between the concept and the subject of your term project.7. Keep your Power Pointpresentation simple.  Reserve the main portion of your presentation foryour key findings, conclusions and recommendations.  Use exhibits to addsupplemental or source information such as charts and graphs. 8. Be sure to include endnotesand a bibliography as part of your grade is on your ability to demonstrate theseskills.9. Review your Power PointPresentation against the project rubric.  You may want to revisit thosesections that would appear not to provide you with enough points for anacceptable grade.10. Carefully edit your PowerPoint Presentation to be sure it presents your best work, is free of typos, isappropriately cited and referenced; and that it clearly communicates yourpoints.All references APA only