Why do owners and managers of small businesses spend so much time on issues of pricing, Small business and entrepreneurship homework help

Why do owners and managers of small businesses spend so much time on issues of pricing? In your opinion, what do you think is the most effective and efficient way for small business owners to promote and market their products or services? Why? Make sure you use proper APA citations. 1 or 2 paragraphs will do for this question with references.