Confectioners Case Study , management homework help

Week 1 AssessmentPoints70Submittinga file uploadAssessment 1 - SH Confectioners Case StudyDue by Sunday, 11:59 p.m. (MT) end of Week 1The Case study report length will be 850 words. It must be APAformatted and cite at least 3 references in support of your analysis ofthe case study. CASE PROBLEM:You are the CEO of SH Confectioners and have requested your marketingdepartment to devise a marketing plan for your new line of GrandMarnier filled (a potent orange flavored liquor), chocolates.The chocolate line is touted to be high-end, high-quality, gourmetconfectioners chocolate with imported and premium ingredients.You are located in San Francisco, California and intend on marketingto the western market (Nevada, Washington, Oregon, California, Arizona,Idaho and Utah); to begin by Valentines Day.What should your strategic goals be?What will you require of the marketing department's plan to market your new product?Will you have any regional concerns with your product?Should you make a substitute available to the liquor component of the filled candies? Explain your decision.RubricMBA Assessment Grading RubricMBA Assessment Grading RubricCriteriaRatingsPtsAPA Styles and FormattingFull Marks5.0 ptsNeeds Work3.0 ptsNo Marks0.0 pts5.0 ptsAPA References and CitationsFull Marks5.0 ptsSome erros, needs improvement4.0 ptsRating Description3.0 ptsNo Marks0.0 pts5.0 ptsTopic and ContentFull Marks60.0 ptsVery good, needs some minor improvements40.0 ptsAcceptable but needs significant improvement20.0 ptsNo Marks0.0 pts60.0 ptsTotal Points:70.0