Part C: Your Marketing Plan

To conclude your marketing plan, inAssignment 3, you will describe the company’s, marketing strategy,implementation strategy, expansion plan, social media strategy, monitoringmethods, and integrated marketing communication strategy.Write a six to seven (6-7) pagepaper in which you: (I can send you part A & B) Develop the company's branding, pricing, anddistribution strategy.Provide the following marketing strategy information:Classify the company's major competitors as inter- orintra-competitors. Categorize the competitors' major strengths andweaknesses.Develop the differentiation strategy in relation tothe closest competitor.Establish whether the company's intention is to be aleader or follower within the industry.Assess the level of impact that the salientmacro-environmental issues (e.g., legal, technological, social, andeconomic, etc.) and trends with which the company must contend couldpotentially have on the company's marketing strategy.Discuss the marketing research tools that you used inyour marketing strategy.Construct an implementation strategy for yourhypothetical company in which you specify the essential activities andresponsibilities. Include a timetable for completion of each component ofyour strategy.Develop a five (5) year expansion plan that includesfuture profitability and market share growth. Include necessary graphs toexplain your plan.Specify two (2) social media and / or media tools thatyou would use as you develop your plan. Justify each of your chosen tools.Choose two (2) performance standards, two (2) monitorymethods, and two (2) financial controls that you would implement thatdiffer from the standards that you had provided in Assignment 1. Justifyyour choices.Assess the potential for your company's overallperformance in relation to the marketing plan objectives.Suggest the integrated marketing communications thatare most relevant for your marketing plan. Relate each marketingcommunication to your company's advertising strategy.Use at least five (5) academic resources that addresssustainability and monitoring of effective marketing plans and determinethe applicability for your hypothetical company. These resources should beindustry specific and relate to your chosen product / service. Note:Wikipedia and other Websites do not qualify as academic resources.Your assignment must follow theseformatting requirements:Be typed, double spaced, using Times New Roman font(size 12), with one-inch margins on all sides; citations and referencesmust follow APA or school-specific format. Check with your professor forany additional instructions.Include a cover page containing the title of theassignment, the student's name, the professor's name, the course title,and the date. The cover page and the reference page are not included inthe required assignment page length.The specific course learningoutcomes associated with this assignment are:Develop strategies to assess performance and achievemarketing goals.Develop pricing strategies and distribution channelsfor products.Analyze integrated marketing communications and itsrelationship to advertising strategy.Evaluate marketing research tools involved in themarketing process.Use technology and information resources to researchissues in marketing management.Write clearly and concisely about marketing managementusing proper writing mechanics.