Introduction part of advertising project, marketing homework help

The group project is [Following the assignment specifics above, create a marketing communications campaign thatpromotes US 231 from north of Troy to Brundidge as a place to stop and spend time. This campaignshould focus on highlighting existing attractions in Troy and the immediate surrounding area adjacent toUS 231. ]Just do the Following Part(1) Background research using library databases and the Internet must be conducted on the broad environmentin which your organization operates, including global, national, and regional trends that are likely to affect itsfuture operations; research must identify and describe the target market. The most useful and relevant researchshould be explained in the final report as well as highlighted in the Power Point presentation. Around 3 pages with a summary