Corporate Marketing Analysis Worldwide, marketing homework help

TERM PAPER GUIDELINESEach student (individually or by approved teams)will complete a research paper for the course, applying framework of globalmarketing analysis.  The paper is due by Session 26 in two copies (the hard one will bereturned with the notes and the e-mailed one to keep). Early papers arewelcome.  The subject of the paper isfocused on the corporate marketingoperations worldwide that are of interest to the student/team.  The typical format of an introduction(problem identification/objective of the paper), body (each chapter/subchapterwith a heading), and conclusion (problem solution as a set of recommendations)is required, along with a standard cover page, table of contents, citations,and bibliography. Usually, first chapter provides a global competitiveanalysis of the industry (use ‘5 forces’ framework by Michael Porterhere) while the second chapter is dedicated to evaluation anddevelopment of more topic-specific marketing strategies (2-4 marketing Ps:product, price, place, or promotion).  The individual paper should be of a maximum of fifteen toseventeen (15-17) double-spaced typewritten pages (excluding cover sheet,exhibits, bibliography, and appendices) in length. The number of participantsdetermines actual team paper’s length. Papers will be graded based upon content, quality, and pride ofauthorship. The grading criteria includes: 1) Paper appearance (title page,table of contents, tables/graphs/charts/graphics, foot-notes, reference list,appendices, etc.); 2) Problem-solution consistency (introduction clearly statesthe research objective, logical flow of the text, conclusion contains set ofmeaningful recommendations); 3) Content originality in each chapter; 4) Projectuniqueness (topic formulation, methods of analysis, ways of data collection,caliber of recommendations, personal vision, material presentation techniques);5) Research practicability (can be recommended for use in an industry).Instructor may post the best papers on the coursesite. Samples of some good papers from previous semesters are currentlyavailable on the course site.All topics should be selected and submitted forreview to the instructor by no later than by Session 5.  Each paperproposal should bear the name(s) of the student(s), briefly describe thetopic/structure (similar to a table of contents), and include a list of books,articles, web sites, and other current materials (such as industry tradeassociation or other documents) that will be used for the research. Thisproposal - from one to three pages - must reflect library and the WWWresearch.  You must use at least 13sources!  Please rely on the LRC resourcesas more adequate for this assignment and, if necessary, consult with a referencelibrarian for help in locating particular sources. A personal interview withsomeone who currently works in the company on a managerial or professionallevel is extremely helpful and highly encouraged. Please incorporate criticalanalysis, personal vision and short surveys. No glorification and common placesallowed! The student/team is encouraged to select a companyin a global industry where author has a personal interest, and where there ispublished information available to undertake a professionally substantialglobal marketing analysis.  You may writeabout the worldwide marketing activities of a company, or about its work in onepart of the world, or in one major foreign country, or both - its internationalmarketing effort with one major product in one region/country. Some examples are as follows:  (1) Marketing Strategies of Amazon.com in Europe; (2) Marketing Operations of VWCorporation in America; (3) Marketing Campaigns of Toyota Corporation in Brazil (Titles should reflect your own materialand not copy the examples!!!).  Themost advisable innovative topics might include: global event promotion (sports,shows, plays, concerts, etc.), marketing of e-banking and stock-tradingservices, global on-line advertising, global music/film/software distributionand marketing, global drug/jobs/military advertising, cable network advertisingstrategies, on-line education/books/papers/magazine ads, wireless telecommarketing.Pleasemainly concentrate on two of the four following company’s functions: marketingresearch, distribution channels, promotion/ads and pricing.  Do not include company history andother secondary issues in the text; fully cover your central marketing topicmatching the purpose of the paper in a problem-solution way. Innovativesuggestions and analytical approaches are highly encouraged for instructor’sperusal.  Routine, descriptive, overused,and very broad topics must be avoided. Instructor’s advice is always availablein person or via the e-mail.