You are preparing to make a presentation to the CEO of the organization you choose below. (3-5 pages)

ScenarioMarketingCongratulations. You have just been named marketingmanager of a major franchise. Your job will be to perform the daily tasks of amarketing manager. So what does a marketing manager do? As you know,marketing plays an essential role in almost every industry segment. In itssimplest form, marketing management is about making certain that customers'needs and wants are met while increasing the profits of a company. A marketingmanager's responsibilities can vary a great deal, but will always have this asa central purpose.RubricAssignment: Select a company from the three providedfor which you would like to be Marketing Manager. Edible Arrangements® - Edible fruit baskets – Createsfresh fruit arrangements and gourmet chocolate dipped fruit to order. Cartridge World® - Cartridge Company - carries acomplete line of both inkjet and toner printer cartridges. Offers bothremanufactured and Original Brand (OEM) ink and toner cartridges for nearly allbrands of printers, copiers, fax and postage machines. Liberty Tax Service® - Taxes – provides tax service toboth consumers and businesses. You are preparing to make a presentation to the CEO ofthe organization next week on a product development strategy. Your goal is tocomplete the following tasks in a 3–5 page paper: 1. Describe your new service. Your new service conceptmust have all the main characteristics of a service which includeintangibility, nonstandardization, and inseparability. Include the experienceattributes of your product. What role has technology played in your service. 2. How will you measure your quality of service? 3. What barriers might you run into in globalizingyour service? Provide specific examples. 4. In terms of the marketing mix, what specificmarketing strategies will you use to distribute, price and promote thisservice? 5. You will provide a 3–5 page (APA formatted) paper withat least three supporting references. You should include at least one illustration which canbe included in the body of your paper or append