Corporate Strategy vs. Marketing Strategy, discussion help

Respond to two discussions andoffer a critique of their posts and any suggestions to enhance theirplans or issues to avoid. The response of their discussion is regardingthe following question Read the article Corporate Strategy vs. Marketing Strategy, then explain how the two strategies will intersect to produce a successful plan for your chosen project idea.Discussions are below.250 words each, include references.Discussion 1Thereare a number of differences between corporate strategies and marketingstrategies. The main objective for corporate strategy is profitability,so plans focus on such things as improving the balance sheet, increasingprofits, diversifying dependency on a single revenue stream, orreducing cost to improve margin. Corporate strategy comes from along-term perspective with an eye on the overall organization and itsdirection.   In contrast, the primary objective of a marketingstrategy is to make or sell products, so activities focus on themarketing mix (product, price, place, and promotion). They may includecreating a product with a strong differentiator, creating pricing modelsthat support profit goals, or using promotions and advertising thatsupport branding. Marketing strategy comes from a daily or moreshort-term perspective with targeted goals and immediate evidence ofresults.   While there are differences between the twostrategies, there should also be some overlap and alignment. In fact,corporate strategy provides the structure or basis upon which marketingstrategy should be built, and both strategies can be used to formulatethe marketing mix and create a competitive strategy (Your ArticleLibrary, n.d.).My new product, AccelRN, provides a good exampleof where corporate strategy and marketing strategy intersect. HealthStream’s corporate strategy includes diversifying its clinicaldevelopment product line and increasing revenue per clinician. We needmore products to do this, but they must meet a unique and timely needfor clinicians and have compelling benefits that resonate with decisionmakers or they’ll dismiss the product as “not critical” and “critical”is the only kind of product that makes it into hospitals when marginsare paper thin. To support this corporate strategy, the marketingstrategy was to create a unique product with strong differentiators(AccelRN) and target a specific demographic (new nurses – they have thehighest attrition rate and represent the highest turnover costs tohospitals) within the clinical market. The marketing strategy will alsoinclude the use of advertising, social media, and public relations(thought-leadership articles and papers) to underscore AccelRN’sdifferentiators and its contribution to the HealthStream brand as thenext generation clinical development solutions.Ashe-Edmunds, S. (2016) Corporate strategy vs. marketing strategy. Chron. Retrieved from http://smallbusiness.chron.com/corporate-strategy-vs-marketing-strategy-63753.htmlYour Article Library (n.d.) Corporate Strategy vs. Marketing Strategy. Your Article Library. Retrieved from: http://www.yourarticlelibrary.com/marketing/corporate-strategy-vs-marketing-strategy/43327/Discussion 2 Companies formulate strategies to plan and set goals to work towardlong-term financial success (Edmunds, n.d.).  The corporate strategyprovides direction and structure for the entire organization (Marzec,2013). Part of the overall corporate strategy is the organizationsmarketing strategy. The marketing strategy refers to the way in whichthe organization positions their product to the marketplace(Ashe-Edmunds, n.d.).  The Breakfast Ball (“TBB”) beganoperations recently and is a new company to the market. They currentlyoperate only in the New England market covering courses that are closeto the company headquarters. The corporate strategy for TBB is togenerate strong revenues in order to expand the company to differentregions in the United States. As revenues and profits increase TBB willbe able add additional golf courses currently not covered, as well asdevelop new version of the application to enhance the user experience.To increase revenues the company has to onboard new users, who pay a feeto download the application and a monthly membership. To targetcustomers the company’s marketing strategy is to position theapplication as a cost effective, high quality application, that canimprove everything golfers game. The biggest differentiators for TBB isthe pricing compared to the competition and the patented technology thecompany uses to compute the effects weather has on the golfers round. Bypositioning the application as a quality low cost alternative toproducts that are currently on the market the company will grow theiruser base and be able to expand their coverage to different regions ofthe United States. The products marketing strategy highlights thestrengths of the company and is in line with the corporate strategy toexpand the company into different regions to grow future revenues.ReferencesMarzec, M. (2013, August 29). Marketing strategy vs. business strategy. SBN Interactive. Retrieved from http://sbninteractive.com/2013/08/29/marketing-strategy-vs-business-strategy/Ashe-Edmunds, Sam (n.d.). Corporate Strategy Vs. Marketing Strategy. Small Business.Retreived from http://smallbusiness.chron.com/corporate-strategy-vs-marketing-strategy-63753.htmlAny questions regarding post please feel free to ask.