Assignment 2: Expanding Your Business
Referring to the same business you either started or purchased in the firstassignment, write a 6-8 page paper in which you:Outline a financial plan for your small business.Develop a guerrilla marketing strategy for your small business.Discuss the most appropriate location for a second store (an actual streetaddress). Explain your reasoning.Outline a plan for securing sources of debt financing for your secondstore.Include at least two (2) references outside the textbook.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inchmargins on all sides; references must follow APA or school-specific format.Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’sname, the professor’s name, the course title, and the date. The cover page andthe reference page are not included in the required page length.The specific course learning outcomes associated with this assignmentare:Describe and analyze the necessary activities and key decisions to start asmall business.Analyze the key financial management considerations in operating a smallbusiness.Develop a guerrilla marketing strategy for a small business.Analyze the role of pricing, credit, and equity financing in defining abusiness strategy.Use technology and information resources to research issues in smallbusiness management.Write clearly and concisely about small business management using properwriting mechanics.Grading for this assignment will be based on answer quality,logic/organization of the paper, and language and writing skills.
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