Proposals written for English 205, English homework help
ProposalThe Proposalwill be worth 30% of your final grade in this course and will be due by midnight, Wednesday, January 21. For this assignment, you are required towrite about an actual or potential problem for an actual business; thisbusiness could be a small/medium/large company, any religious institution (amosque, synagogue, church, etc.), any social service agency, any educationalinstitution, or any other company or agency that serves people in someway. Pleasedo NOT write about problems that involve large-scale problems that your proposal could notreasonably resolve, such as problems you might find in politics and governmentor that involve religious/ethical/moral beliefs. The type of proposal thatyoull be writing needs to be similar to those written at companies, which tendto focus on small/medium-sized problems that have concrete causes and effectsthat affect one agency, company, or institution. The smaller the size of theproblem, the more convincing and effective your proposal will be. Also, pleaseidentify problems in agencies, companies, or other institutions that you knowreally well. For example, some students in this class are parents and havewritten strong proposals about a problem at their childrens daycare centers orschools; some students work part- or full-time and have experienced or observedproblems at those jobs; and some students dont have children, work experience,or other such connections in this area, but are able to identify problems hereat UWM or at a community college they attended in this area.Here arejust a few examples of problems that have worked well in past proposals writtenfor English 205 are these (but try hard to identify problems on your own!):Shoplifting at a store has increased dramatically inthe past yearThe system of valet parking at a restaurant isinefficient, leading to obvious customer discontentThe long lines at a downtown lunch counter haveresulted in many potential customers turning away and choosing otheroptionsThe high fat content of food in a companycafeteria is contributing to health problems among employeesA schools lunch hour is too short, leading tomany students not finishing their lunches in time, which in turn has anegative impact on the attention levels in afternoon classes.Well, youget the idea!What are the main purposes of a Proposal?Most businessprofessionals write reports of various types.One of the most common is the proposal.A proposal can be in the form of an email, a lengthy memo like theEthics Packet memo to the boss, or a formal report. For this assignment, you will write aproposal as a formal report with required sections in it.A proposaltypically has three central purposes:To convince the reader that a problem actuallyexists To convince the reader that this problem isseriousTo convince the reader that this problem has had aserious negative impact on the company, or might have fairly soon.Theproposal that you will write will need to fulfill all three of these purposesin order to receive an A-level grade.To convincethe reader that a serious problem actually exists, you will write a fairlylengthy Problem section that fulfills the first two purposes listed above. There, you will need to describe the problem in considerable detail, including whatgave rise to the problem, what the problem looks like now (its scope, itsnature), and the problems actual or potential negative impact on the company.As you describe the causes, nature, and negative effects of the problem, youwill need to pull in detailed description and examples, but also some researchevidence to support your claims that the problem exists and is serious.This research evidence might include interview quotes, survey statistics,data/statistical trends from company records, and your own observations orexperiences with the situation. Note that there is no need to make an emotionalappeal in a typical business proposal; instead, the combination of yourdescription, argument, and evidence/examples will convince the readersufficiently well.To convincethe reader that your proposed plan is feasible and has a strong chance toeither minimize or eradicate the problem, once again you will need todescribe all aspects of your plan in some detail and to pull in evidence that backsof your claims. This research evidencecan include everything listed in the previous paragraph or comparative data,such as evidence that the same plan has worked really well at one or more othercompanies, or a comparison of this plan and other possible plans thatdemonstrates that this plan is superior and ought to be approved andimplemented. What if youcant gather enough research evidence from actual companies within the tighttime frame of this course? Please doyour best to gather some evidence from the company that is experiencing theproblem: even if all you can do is conduct one interview and look at annualcompany reports from the past three years, that would be a strong effort! However, for this particular assignment, Iwill also accept the following types of research:You might find descriptions of the same problem atanother company and the successful implementation of a solution thatresolved itthat comparative data would work well in the proposal.You can also do some memory searching and writedown what you remember noticing or experiencing yourself when you workedat a company or attended a school, etc.Some magazines and newspapers publish descriptionsof problems/solutions and you might be able to locate those types ofarticles with the help of a reference librarian at the UWM Golda MeirLibrary or at a community library, or find them on the Internet.And finally, given the tight time frame of thiscourse, I will give you permission to fabricate (make up, invent) someresearch evidence to support your claims; just as an example, you caninvent an adverse statistical trend over the past five years that giveevidence of a problem hurting the companys profit margin. Important: eventhough some evidence in your proposal can be fictional, be sure that mostevidence that you use in your proposal is real. And whether the evidenceis fictional or real, write citations at the end of your report, includingimaginary citations for the fictional evidence and actual citations forthe actual evidence that you found and used in your proposal.RequirementsAudience:This proposal will be written for an actual person or group who would make thefinal decision whether to approve the proposed plan. Youwill not actually submit this proposal to that audience, unless you want to doso, but aim the entire proposal to that individual or group.Length: This proposal should be between 5and 10 pages, single-spaced, not including the Cover Page and Executive Summary. Visuals: You are required to include atleast two visuals in your proposal, which can include actual photographs,tables, charts, flow charts, or other types of visual aids that can helpreaders understand a problem and solution and can back up your claims.Sections: You are required to use thefollowing sections:Coverpage. On thispage, place a relevant photograph or other professional looking visual, inaddition to the title of your report, the name of the reader and company(you could write, for example:Submitted to: followed by the name of your contact at the companyand that persons job title), your own name and job title (again, youcould write Submitted by followed by that information), and the month/yearof submission.ExecutiveSummary. This is a half- or full-page section inwhich you provide a brief summaryof the most important points of your report. Use headings such as these: Problem, Proposed Plan, Feasibility, andBenefits. In each section, just briefly summarize the main points in yourproposal in one or a few sentences. It is also acceptable to include oneor a few vertical lists in these sections.Problem. This is one of the main sections andneeds to begin on a new page. In this section, provide a thorough, fairlydetailed description of the problem that the organization is experiencingand give evidence that it exists and is serious to the organization. Describe its probable or actual causes,the scope and nature of the problem right now, and its actual or probable negativeeffects (or impact) on the organization. If you want, you can create subsectionsin this major section, such as Causes of the Problem, Nature of theProblem, and Negative Impact of the Problem or How did the problemarise? What does the problem looklike right now? How has the problem hurt our company?ProposedPlan. In this section, describe your proposedplan fully and in detail, and objectively so that the reader will be ableto see very clearly it has the potential to resolve the problem or fulfillthe need. Within this section, please create subsections that you cancall, for example, What is the Proposed Plan? How is the Proposed PlanFeasible? How will this Plan Benefit the Company?Someideas for making this section especially persuasive and convincing:Considerusing comparative data anywhere in this main section that shows, convincingly,that your proposed plan has worked well (was feasible and had benefits) atanother company or at a group of companies.Its effective to provide anoverview of what the plan consists of and then propose that the companyapproach the plan as a pilot and then decide, later on, if it wants tomake it permanent; you can then, for example, describe the pilot plan interms of stages: planning, implementation, and evaluation. Whiledescribing those stages, provide specific dates for approval of theplan, planning, implementation, evaluation, and then making a finaldecision regarding the plan. Alsoprovide specific steps that will be taken for each stage.When discussing Feasibility,include subsections covering personnel (who will do what/theirqualifications), resources (what equipment or other tangible items willbe needed/whether those are available or affordable), and budget (thecosts/whether the plan is cost-effective and affordable for the company)When discussing Benefits, befocused and either list benefits for the company or describe them inbrief subsections. ClosingThoughts. You can also call this conclusion,Closing Remarks or Conclusion. In this section, make a final pitchfor approval of your proposal; focus on those original three purposes andask the reader to remember that this problem exists and is very seriousand your proposed plan can either minimize or resolve the problem, isfeasible, and is worth approving due to the benefits it will have for thecompany. References. If you used any references fromthe Internet or elsewhere, be sure to list these in a final section called References. Also, as I mentionedearlier, if you used fictional evidence that you made up yourself, includefictional citations in this section. Use any style you prefer for listing theReferences; I usually begin each entry with the first authors last name andlist the references alphabetically. If you usedprimary sources, such as people you interviewed, create two subsections: Published sources and Primary sources. In thePrimary sources subsection, you can begin each entry with the last name of theperson you interviewed and list those entries alphabetically.You mightbe asking at this point, can you show me a model of this proposal? The answer, sadly, is that Im not able to doso. For the past 15 years, I have assigned a Recommendation Report and not aProposal, so I dont have a model of a Proposal. All I ask is that you do the following:Structure and format this report by following theinstructions from this file VERY carefully, andApply to this project what you have learned inthis course about writing effective business documents for example,begin each major section and each subsection with a quick introduction oroverview; use a set of subsections if you have quite a bit of informationto present but use a list if you dont have that much information; and soon.I welcomeany questions you might have and wish you great luck on your Proposal! Best, Rachel
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