Need help with Healthcare Marketing and Strategy

Part 1: Transition of the Healthcare IndustryThere are many reasons why the healthcare industry hasbegun to change. Certainly we know that recent governmental healthcarereform has and will continue to cause change within the industry.However, there has been a more subtle transition within the industry.This week we are discussing this transition, its causes and the effectit has had on the industry and the way we view healthcare. Describe how the healthcare industry has transitionedfrom an emphasis on the sale to an emphasis on long-term wellness andrelationships. Part 2: Demand in HealthcareAt one time or another we will have a need to accesshealthcare, whether it is for something major, minor, for ourselves orfor others. Healthcare is a commodity that we all utilize. In thissection we will discuss healthcare demand and all that it can entail. What makes demand in healthcare a complicated issue, andwhat are some of the components that may contribute to the level ofdemand?