Marketing in a Global Economy
Marketing in a Global EconomyRead the article: "Airbnb and the Unstoppable Rise of the Share Economy". A recent trend in the consumer marketplace is theability for a consumer to share their personal belongings, such as theirhomes/apartments, autos, tools, bicycles, and so forth. The sharedeconomy has now become a multibillion dollar business. In a three- to four-page paper (not including the title and reference pages):Explain how this concept is disrupting our traditional economy.Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business.You must use at least three scholarly sources from the AshfordUniversity Library, one of which must be peer reviewed, in addition tothe textbook. Your paper must also be formatted according to APA styleas outlined in the Ashford Writing Center.
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