Discuss successful media companies use social media, communications homework help

How do successful media companies use social media? Examine a media company's social media content (think ESPN, Edelman PR, Bloomberg or even a smaller media company). What is the content of their posts and where are they posting and where are they posting it (Instagram, Facebook, Twitter, etc)? How often do they post? In your opinion, what is the goal of their social media marketing? Include images and link of social media content.