IT and the Customer Experience, computer science assignment help

Find an article about a firms current use of IT to enhance its customers experience or select a firm you are familiar with in Middle East. Write a short paper describing the following:Where is ITs enhancement of the customer experience delivering value to the organization?What challenges or obstacles does the firm encounter in enhancing the customer experience using IT?Requirements:Your paper should be three to five pages in length, not counting the title or reference pages, which must be included.Include at least two in text citations per page. Your paper must follow academic writing standards and APA style guidelines, as appropriate.