What kind of advertising campaigns is this company currently engaged in, writing homework help

Do research on Phillip Morris(Marlboro). Now focus your research on this companyspromotion and communications strategy. Find out as much as you can about thecompanys promotion mix.Before starting on your paper makesure you are familiar with the five main aspects of the promotion mix advertising, public relations, personal selling, sales promotion, and directmarketing. Review all of the background materials regarding these five aspects.When you have finished researching your companys promotion strategies andthoroughly reviewed the main promotion strategies covered in the backgroundreadings, write a two to three page paper addressing the following questions:What kind of advertising campaigns is this companycurrently engaged in? What kind of media do they advertise in, for exampletelevision, the internet, etc.?What kind of public relations efforts does this companyengage in?Does this company ever use sales promotions such ascoupons, giving away free samples, etc.?Does this company use personal selling at all? If so,did you ever deal with one of this companys salespersons when youpurchased their product?Does this company use direct marketing? For example, dothey send out emails to customers? Or use telemarketing?AssignmentExpectationsAnswer the assignment questions directly.Stay focused on the precise assignment questions, don'tgo off on tangents or devote a lot of space to summarizing generalbackground materials.