Jet Blue case, management assignment help

Discuss the following case study to better understand what a good business opportunity is: Read the case study-Jet Blue Airlines, in Chapter 1 of Entrepreneurship:Starting and Operating a Small Business, by Mariotti and answer the following questions in a response of 2 to 3 paragraphs ( minimum 300 words). APA is not required. List some of the things that Neeleman did to evaluate whether or not the development of JetBlue was a good business opportunity? Explain other avenues Neeleman could have taken to research his business opportunity?