BUS 720 Marketing Strategy & Consumer Behavior

BUS 720 Marketing Strategy & Consumer Behavior

Discussion Question 1 - (CLO 1)

Go to www.nytco.com/investors and check New York Times Company's recent financial reports.

Is the business model working effectively? Can the company's business model remain sound as more consumers go to the Internet to find general information and stay abreast of current events and news stories? Is its revenue stream from advertisements growing or declining? Are its subscription fees and circulation increasing or declining?

One more same course

Discussion Question 2 - Applied Concepts (AC) - Week/Course Learning Outcomes

Using your textbook, LIRN-based research, and the Internet, apply the learning outcomes for the week/course and lecture concepts to one of the following scenarios:

As applied to your current professional career

As applied to enhancing, improving, or advancing your current professional career

As applied to a management, leadership, or any decision-making position

As applied to a current or future entrepreneurial endeavor

OR

Using your textbook, LIRN-based research, and the Internet, apply the learning outcomes for the week/course and lecture concepts to a business organization that exhibits and demonstrates these concepts. You should develop a summary of the organizations strategy and how they use these concepts to compete.

This is a learning and application exercise designed to give you an opportunity to apply concepts learned in a pragmatic and meaningful way that will enable you to gain valuable and relevant knowledge in an effort to augment your skill set and enhance your professional careers.

Goodman, M., & Dingli.S. (2017). Creativity and strategic innovation management: Directions for future value in changing times (2nd ed.). Routledge ISBN: 978-1138675100 

Palmer, I., Dunford, R., & Akin, G. (2017). Managing organizational change: A multiple perspectives approach (3rd ed.). McGraw-Hill Higher Education ISBN: 978-0073530536