External and Internal Environments

Assignment2: External and Internal EnvironmentsChoose an industryyou have not yet written about in this course, and one publicly tradedcorporation within that industry. Research the company on its own Website, thepublic filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's onlinedatabases, and any other sources you can find. The annual report will oftenprovide insights that can help address some of these questions.Write an eight (8) page paper in which you:Choose the two (2) segments of the general environment that would rankhighest in their influence on the corporation you chose. Assess how thesesegments affect the corporation you chose and the industry in which itoperates.Considering the five (5) forces of competition, choose the two (2) that youestimate are the most significant for the corporation you chose. Evaluate howwell the company has addressed these two (2) forces in the recent past.With the same two (2) forces in mind, predict what the company might do toimprove its ability to address these forces in the near future.Assess the external threats affecting this corporation and the opportunitiesavailable to the corporation. Give your opinions on how the corporation shoulddeal with the most serious threat and the greatest opportunity. Justify youranswer.Give your opinion on the corporation's greatest strengths and mostsignificant weaknesses.  Choose the strategy or tactic the corporation shouldselect to take maximum advantage of its strengths, and the strategy or tacticthe corporation should select to fix its most significant weakness. Justify yourchoices.Determine the company’s resources, capabilities, and core competencies.Analyze the company’s value chain to determine where they can create valueusing the resources, capabilities, and core competencies discussed above.Use at least three (3) quality references. Note: Wikipediaand other Websites do not quality as academic resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inchmargins on all sides; references must follow APA or school-specific format.Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’sname, the professor’s name, the course title, and the date. The cover page andthe reference page are not included in the required page length.