External Secondary Research, business and finance homework help

Assignment Title: External Secondary ResearchConductingexternal secondary research can help support the need for a study whenaddressing a management problem identified for a marketing research proposal.In this assignment, you will demonstrate your ability to conduct secondaryresearch to inform a proposal for a new product idea.In thisassignment, you will engage in the development of the following professionalcompetencies: Understands how to approach unstructured problemsScenario:As amarketing researcher working for the McDonalds© Corporation, you are taskedwith performing secondary marketing research to inform a brief proposal thatintroduces a new product concept that can be added to the menu. Preparation forexecuting this task will mean that you conduct secondary marketing research tolearn the types of food that McDonald’s does and does not carry.Do somebrainstorming. Given your knowledge of what McDonald’s currently offers andyour knowledge of other foods that they COULD be carrying, think up two orthree possible products that you believe would be a possible good addition tothe McDonald’s menu. Yes, this may mean you have to go to a McDonald’s and dosome on-site research- possibly even sampling the menu items. See- not allexploratory research is drudgery!Instructions for completingthis assignmentWrite a 2-3 page persuasive essay in APA Style format. Be sure touse complete sentences, and provide specific examples when applicable. As withall material you submit, check for correct spelling, grammar, punctuation,mechanics, and language usage.In your essay, include thefollowing information:A. Provide two or three initialideas for new products that McDonald’s can include on the menu.B. Findtwo articles or other references in the library or the Internet from crediblesources that provide some information on whether the product might besuccessful. For instance, if you decide that McDonald’s should offer Frenchcuisine on their menu, you would try to find an article that providesinformation on how US consumers have increased their consumption of Frenchcuisine over the past three years.C. Foreach article: Provide a brief explanation of how each supports one or all ofthe possible products you have selected for candidates to be placed onMcDonald’s current menu.D.Provide a very brief summary of the two articles you found. The summary shouldbe approximately one paragraph for each article.E. Provide a reference list forthe articles you have found in APA format.