Concept of Branding, business and finance homework help

Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organizations IMC. The paperMust be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style Must include a separate title page with the following:Title of paperStudents nameCourse name and numberInstructors nameDate submittedMust use at least two scholarly sources in addition to the course text.Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more. San Diego, CA: Bridgepoint Education, Inc.Must document all sources in APA style Must include a separate references page that is formatted according to APA style