Advertising with Personal Testimony, business and finance homework help

Agents use personal appeals when they ask another to do a favor out of friendship. A sentence that opens with, "Bill, we've known each other a long time and I've never asked anything of you before" represents the begining of a personal appeal, whereas influencing a target through the exchange of favors is labeled exchange.finding two advertisement videos about "personal appeal"( Types of influence Tactics) on the internet.